Fractional Head of Growth · For founder-led brands
I'm Sanjana Raju. I join founder-led brands as their senior growth lead: I find the constraint, set the plan, and stay accountable to revenue and profit.
Free discovery call. No pitch, no deck.
Sound familiar?
Efficiency drops every time spend goes up, and the explanation is that the market is tapped out. It usually is not.
Every agency and platform reports its own win. Nobody is reconciling them against revenue and profit.
The business has outgrown founder-led marketing, but a full-time senior hire is premature.
Ways to work together
I work on the whole brand, not one channel: offer, site, paid, email and retention.
1–3 days per week · 3–6 months
Ask about this →Know what is capping growth before you commit to anything.
Free · For brands doing $1M+
Ask about this →Under $1M in revenue? I keep a few free brainstorm consults open each month. Get in touch.
Selected results
“Our agency told us we'd hit the ceiling for a niche product. Sanjana didn't accept that. She found exactly where buyers were hesitating, fixed it, and built new demand beyond paid ads. Revenue is up 50% year over year, and still growing.”
“I worked with Sanjana for a few years and she is, without doubt, one of the best in the industry at what she does. She is incredibly smart, tactful, methodical, and is always one step ahead of where she needs to be.”
“Sanjana did great work at Shoelace helping the team navigate a really challenging pivot. She knows how to identify which problems need the most attention and has a good sense for how to solve them.”
The founder is happy to speak with prospective clients. Ask me for an introduction.
How it starts
A written plan of what to fix, in order.
A baseline, targets, and reporting you can check.
One change, one test, one readout on what moved.
Work together
Best fit: founder-led brands doing $1M or more in revenue, with product-market fit. I will tell you honestly on the first call whether I can help.
I work with three to four brands at a time.