About Sanjana Raju

"I know exactly how agencies operate, how audits get selectively framed, and where the gaps are. Thrive Insights exists because that independent perspective rarely comes from inside the system."

Over ten years across global agencies like IPG Mediabrands, boutique performance shops, and in-house roles at some of Canada's most recognisable brands. I understand how the system works, where the incentives are, and what the gaps usually look like. I have managed businesses from $1,000 to over $1M a month in spend, built brand communities from scratch, and helped founders find six-figure revenue gaps that had been sitting unnoticed for months.