About
I know how agencies operate, how reports get framed, and where the gaps are.
I'm Sanjana Raju, a Fractional Head of Growth for founder-led brands. Thrive Insights exists because an independent perspective rarely comes from inside the system.
Background
Over ten years across global agencies like IPG Mediabrands, a performance agency where I built and led the growth team, and in-house at one of Canada's digital-first insurers. I have managed more than $100M in media spend, on accounts from $1,000 to over $1M a month.
I understand how the system works, where the incentives are, and what the gaps usually look like. I have built brand communities from scratch and helped founders find revenue that had been sitting unnoticed for months.
Where I have worked
- Thrive Insights, Fractional Head of Growth
- Shoelace, Senior Director, Growth Marketing, 2022 to 2024
- Onlia, Digital Marketing Lead, 2020 to 2022
- Reprise, IPG Mediabrands, lead on paid acquisition for Turo Canada
Where I am most useful
How I think about growth
For a considered purchase, the ceiling is rarely awareness. It is an unanswered question sitting between interest and checkout.
Founders feel this as traffic that is fine and conversion that is stuck, and they buy more traffic to fix it. I start by finding the question, then answer it everywhere the buyer looks: the ad, the product page, the email and the post-purchase survey.
Work together
Growing, but not sure what is capping it?
Best fit: founder-led brands doing $1M or more in revenue, with product-market fit. I will tell you honestly on the first call whether I can help.
I work with three to four brands at a time.