Common questions
Clear answers before you reach out.
These are the questions that come up most often. If yours is not here, just ask.
What happens on a discovery call?
It is a focused conversation before any engagement. You share your numbers and what feels off, and I give you a direct read on what I see, including at least one revenue leak identified on the call. No deck, no pitch. If there is no real opportunity to help, that is the honest outcome.
What does a Fractional Head of Growth actually do?
I provide senior growth leadership on a part-time basis. I find what is capping growth, set the strategy and targets, direct agencies and internal teams, and stay accountable to revenue and profit. The difference from a full-time hire is cost and commitment. The thinking is the same.
Is this strategy or execution?
Both. I set the strategy and do the hands-on work that moves the number first. Where you already have an agency or team, I direct their work and hold it to revenue and profit.
How is this different from hiring an agency?
Agencies earn more when you spend more. I have no ad spend to protect, so I can recommend cutting spend, changing agencies, or changing nothing, and I will if that is the honest answer. I ran the agency side, so I know what your agency is and is not doing for you.
We already have dashboards and agency reports. Why do we need this?
Most founder-led brands are sitting with data from sources that each have a different incentive. I reconcile those signals against revenue and profit, work out what is actually true, and turn it into a clear order of priorities.
Who is this for?
The best fit is a founder-led brand doing $1M or more in revenue, with product-market fit and active marketing spend. If you are under $1M, I keep a few free brainstorm consults open each month.
How much of my time does this take?
Roughly 60 to 90 minutes at the start for context, plus one round of data access. After that it is a weekly or biweekly sync of 30 to 60 minutes, with async availability in between.
How long is an engagement?
A Fractional Head of Growth engagement is 1 to 3 days per week for 3 to 6 months.
Do you manage ad accounts?
Not as a standalone service. Paid media strategy is part of the fractional engagement, and I direct whoever runs the campaigns, whether that is your agency, a freelancer or someone in-house.
What is the free growth teardown?
I look at your offer, site, ads and email and come back with the three findings that matter most, in priority order, then walk you through them on a short call. It is free, for brands doing $1M or more, and I take a few each month.
How do you use AI?
I drive the strategy. AI workflows I have built handle the legwork, such as pulling and reconciling data across platforms, first-pass anomaly checks and report drafting. Every diagnosis, recommendation and account change is mine.
Why is availability limited?
I work with three to four brands at a time, so every engagement gets senior attention rather than being spread across a large portfolio.
Do you work with brands outside North America?
Yes. North America is the core of the practice, and I have also worked with brands in the UAE and Europe. Every engagement is fully remote.
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I work with three to four brands at a time.