The Thrive Insights blog
Working notes on growing considered-purchase brands.
Playbooks, checklists and teardowns for founders selling products people think hard about before they buy.
Latest
127 Static Meta Ad Ideas for High-AOV Products
An easy way to get inspiration for your next Meta static if you sell a higher-priced product: 127 current ads from 38 brands, sorted by the job each one does, with a brief for your own version.
The Post-Purchase Survey Question That Finds Your Conversion Problem
One post-purchase survey question, where to put the answer, and a bank of 12 questions for considered-purchase brands.
What you will find here
Playbooks
How to diagnose what is capping growth, step by step.
Checklists
Short audits a founder can run in an hour without an agency.
Teardowns
Product pages and ads that answer the buyer's question before they ask.
Working with agencies
How to brief them, read their reports and hold them to profit.
Work together
Growing, but not sure what is capping it?
Best fit: founder-led brands doing $1M or more in revenue, with product-market fit. I will tell you honestly on the first call whether I can help.
I work with three to four brands at a time.